Online Casting + Marketing in Our New Normal





Our ARG Leadership Series guests will be Blair Hickey and Brian Wold, the co-founders of CastingAbout, the online casting guide and marketing resource for actors.

CastingAbout is a part of Breakdown Services, the industry leader in online casting, and the service most film and TV casting directors use to publish casting info to talent reps (via Breakdown Services) and to individual actors (via Actors Access). Blair and Brian will show you exactly how to use these services to your greatest advantage, and teach you how to use CastingAbout to increase your audition and self tape opportunities during these challenging times.

At this free online event you will:

  • hear the latest developments in online casting and how the process is changing as a result of the pandemic
  • learn to avoid submission mistakes that actors (and sometimes agents) often make
  • harness the power of relationship marketing, and hear why it is even more crucial now
  • hear how actors are adjusting their marketing strategies to suit the times
  • discuss trends in casting descriptions as a result of an awareness of gender and racial discrimination
  • get the inside scoop on new initiatives at Breakdown Services to facilitate and streamline virtual auditions  

Plus, there will be a live demo! Blair and Brian will show you exactly how casting directors view and manage online submissions using Breakdown Services. You won’t want to miss this peek behind the curtain.

Register here to submit your questions before this FREE event.

Can’t join the LIVE broadcast? No worries. You’ll be able to catch the replay anytime.  

About Your Host

Ajarae Coleman is a working actress with dozens of network TV, film and commercial credits. Her mission is to empower actors to become industry leaders, so they can change the world with the stories they tell.

Thousands of members strong, her online community, Acting Resource Guru, gives actors a leg up in the business with in-depth marketing masterclasses, insight from experts on various aspects of the entertainment industry, and a collaborative network. That’s why ARG actors become the busiest, most respected, and professional actors in the industry.

Ajarae Coleman

Ajarae Coleman Founder of Acting Resource Guru

About Our Experts

In 2004, Blair and Brian developed and launched CastingAbout, the online casting guide and marketing resource for actors. A few years later, the site was acquired by Breakdown Services, where the guys continue to work as managers and consultants.

Blair has been a working actor for almost 30 years, starting on stage and in daytime TV in New York, then continuing in Los Angeles with television and commercial work. Highlights include The Big Bang Theory, NCIS:LA, Heroes, Medium, How I Met Your Mother, Ghost Whisperer, Ally McBeal, The Practice and Chicago Hope.

Brian is an internet and website consultant with over three decades of experience -- specializing in marketing, public relations, and business communications -- with clients ranging from small businesses to multinational corporations and educational institutions.

image of Blair Hickey
picture of Brian Wold

Blair Hickey

Actor; Co-Founder, CastingAbout

Brian Wold

Internet/Marketing Specialist; Co-Founder, CastingAbout